The magazine lives, or is paid by, the advertisements it holds, instead of like other magazines that live for the sales from the newsstand. It started with four issues a year, however because of the economy, designers and companies couldn’t pay for advertisements four times a year. The magazine then had to drop to three issues a year because they were unwilling to sacrifice their quality, to have the four issues and their clients thank them.
The magazine is always looking for ways they can grow. They organize 25 exhibitions each year that are open to the public, they help clients with fashion shows, and offer brides not only gown advice but also advice on the right the wedding planner, gifts, and location. As the total package, White Sposa has been in Russian boutiques and is the first Italian magazine with a Japanese issue.
The magazine is different than any other I have picked up. The cover is beautiful, not only with the editorial picture, but with the clean lines and shapes, the texture of the embossed elements, and the stiffness of the paper. These pieces of quality are continued throughout the magazine. There aren’t any cutout collages or flimsy pages; each magazine has great quality to it, like a book that is trying to tell a story. They believe that less is more and the sophistication in the layout shows.
Seeing the way White Sposa is run and being able to now compare it to Vogue Italia, the magazine business is very exciting. You are a little bit of everything in the fashion industry. You are a trend forecaster as you decided the upcoming issues theme; you are a stylists when discussing the layout and photo shoot; you are in public relations with the events that are held; you are an editor and journalist; and you are a designer in the sense that you make something from nothing and sell it.
I have always loved creating layouts like a magazine when I was in high school on the yearbook committee. The advisor there let us grow and expand anyway we wanted which led me to being the Editor for two years before I graduated. As we talked to Polli and Todros, their passion shined through and reminded me of the same passion I had for the layouts. I remember the hard work and dedication that is necessary to produce top quality and White Sposa has both. I would love to work in a PR department for a magazine so I can have both of my passions under one roof.
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| Special packaging for White Sposa clients |
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| Info packet designed for JWU & the latest issue, The British Issue |
