I learned that the couture wedding market is very different than a market such as Pitti. At Pitti we saw vendors representing the lines and showing it to buyers. In couture wedding markets, the designers represent and show their own lines. They do this because most of the companies are small family owned and passed down. We were able to meet with many designers including Rosanna Perrone, Fiorella dell’Acqua, and Angelo Mozzillo.
I also learned that when presenting a collection, it is important to have it not only stand out but look like a general theme is running through it. I noticed that each designer did this, whether it was through the color they used, the detailing, or the materials.
We were also told about another tradition here in Italy. The editor-in-chief of White Sposa, Simone Polli, told us that it was from back in the Roman periods where at big occasions they gave almonds. In Italy they call these sugar-covered almonds confetti and the company Antonio Maria Arbues is well known for making them. They have started adapting this tradition with different flavors or colors, packaging, and printing a symbol or initials on the sugar.
Seeing a more intimate setting of the fashion markets was wonderful today. I was in awe over the beauty of the detailing on these dresses and that if you needed it in a week or a month, you could get it. All of these designers showed something that no one else has and you can’t get from anywhere other than Italy; showing me more of the attraction to Italian designers.
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| Bridal designer Fiorella dell'Acqua and Simone Polli |
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| Editor-in-Chief Simone Polli with designer Angelo Mozzillo |
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| Designer for Andrea Couture |
