Having the opportunity to see all of the different types of events while here in Italy has been a great learning experience. As I want to work in the public relations field, there will be times I will have to come up with new ideas and ways to present collections or sponsor an event. It has confirmed my desires to work in the fashion industry and help designers or labels communicate with the public while keeping a mutually beneficial relationship.
Italy has taught me many different points of view in the fashion industry. Although we may want to follow trends it is still important to have your own confidence and style so your personality doesn’t get lost behind. This is a point that a Professor at NABA, Orietta, told us today. She is a trend forecaster and she talked about all of the different things she looks at in order to see what the trends could be in the future.
To be a trend forecaster, you have to observe what is happening, not only in fashion but also in social areas, like reading books and listening to music. You have to keep an open mind and understand not only the customer you may be working for, but also the quality of the products.
Orietta said, “Fashion is creativity first and business second.” As she said this it brought me back to something Vladimiro had said when he was talking about designing. He mentioned he is always designing and creating, everything inspires him and he will always take the time to stop and sketch something if it moves him. Maybe this is why he is late as Maria Chiara Arona says. Because he doesn’t think of it as business as the public relations or marketing departments do, but instead only the creativity.
As I move forward in my career in the fashion industry, I am going to remember all of the valuable advice I have been given. I am going to strive to find the balance between the creativity and the business, while keeping in mind what my customers need and want from me. It may seem like a struggle at times, but I am always up for a good challenge.
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| Announcing the winner |
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| Me with Pink & Chic Owner, Maria Chiara Arona |
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| Me with Italian designer, Vladimiro Gioia |
