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Growing up I filled my schedule with dance classes, in every variation of dance. Searching for a costume was one of my favorite tasks each year. I would pay close attention to the story it told and how it would move on the stage. Would it complete the story that I was trying to tell with the dance? That same excitement followed me to love the fashion industry. I like to think of the whole story that is being told and how the movement of the clothes is the language. Just like dance is an art form, I look at fashion as an art and not simply a business.

Monday, June 20, 2011

Light Bulbs Flashing: Iceberg Catwalk

Iceberg's Spring/Summer 2012 collection was my first Italian runway and I can’t wait to attend more. While standing in line for about an hour, all of the fashions were already amazing. I saw bright colors and very different styles, from grunge to professional. I loved every minute of simply standing in line. When we finally got into the runway and settled in our seats, I couldn’t be more excited.

The lights went down and the music changed as all of the models filed into a line. One by one scales of gray, maroon, and blues were coming down the runway.  The models were wearing pants rolled up slightly, blazers with rolled sleeves and cable knit sweaters. The style was tailored but relaxed as some of the models even had messy long beards and hair in buns.

The show was over as soon as the first flash of the journalists went off. It confirmed what a book I had to read for the Executive Decision Making class had said, “nearly five months of hard work and planning [it] is over in eight and a half minutes.” (Edward-Jones, 329)

Fashion shows have always been something I loved to watch and plan. Working in fashion public relations this is something I would be doing regularly along with other tasks. To see the set up and how everything was run today was an incredible insight to something I will be doing in the future. I can’t wait to get started!

Edwards-Jones, Imogen. Fashion Babylon. New York: Atria, 2007. Print.

My ticket!
Iceberg Spring/Summer 2012
Press box and end of runway

Security at the door

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